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A pizza box treated like a fashion bag reveals the strange logic of contemporary branding.

It is always fascinating to watch design studios try to manufacture street cred for mundane commodities. Take Hochburg gives L’Artista a pizza identity with street presence, where a local pizzeria is handed a hand-drawn wordmark and packaging designed to mimic a shopping bag from a boutique. Meanwhile, Ragged Edge creates a playful new identity for Middle Eastern fintech app Tabby leans hard into the linguistic peculiarities of bossing your money around, because simple transactions are apparently no longer enough. On the digital side, Fiddle.Digital Experiments turns standard creative coding into a draggable card ribbon that actually invites users to waste a few minutes poking around.

Updated 3 Nov 2026, 13:09

259 projects from 19 sources